I came across this article and really enjoyed reading the gaming paradigm shift that is happening within EA.

In short, they are saying that the games they produce are services and not products. So in essence, they want their services to be in as many hands possible in order for them to upsell items within their games. So in a nutshell, they don’t care if you pirate their games because in the end, this would help their cause in generating revenue.

I absolutely love this pricing model and I hope that it works for EA.

Link: EA’s new motto: please pirate our games… er, storefronts